Infrastructure Delivery Improvement Programme (IDIP), Provincial Government, KwaZulu-Natal
Develop Communication Strategy and Plan for Change Intervention.
- Existing provincial communication efforts focused on optimising understanding within departments (known as the ‘silo approach’), rather than building bridges across departments.
- There was a lack of capacity within departments – operational work took priority over effective participation.
- Identification of stakeholders
The stakeholders who would affect, or be affected by, the change process were identified. The right people were involved as soon as possible to support the programme.
- Analysis of the audience
The audience for whom the message was intended was analysed by current position, role etc.
- Identification of information
The information which needed to be communicated per stakeholder was determined, and the message was planned and structured so that it was understandable to the audience concerned.
- Selection of communication channels
The best channels of delivery for communication were planned, for example, e-mail, live broadcast, personal letter etc.
- Identification of senders
The best sender for the message was identified. This person also became the champion of the communication efforts.
- Planning of communication feedback
An open and transparent communication feedback process was planned from the outset. Effective communication is a two-way process.
Outcomes and benefits
A communication strategy for infrastructure delivery was produced. It consisted of the following components:
- A stakeholder analysis;
- An engagement plan;
- A communication calendar; and
- Standardised documentation for all meetings and communication
The benefits of the communication strategy were as follows:
- Clear engagement and interaction between departments;
- Clear understanding of the roles of each of the committees; and
- Improved understanding of the role of the TMC and PPSC in the provision of infrastructure within the KZN province.
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